Cold emails are still the best choice for finding new customers. But if it goes wrong, it might cost you excessively. To make your email effective, you have to follow all the do’s and don’ts that can help you stay out of spam jail and wind up in the inbox. Warm Up Your Email Accounts Before Sending Cold Emails Nothing is more effective than a cold email campaign if it is warmed up properly. Warming Read more…
Quick question: How do you measure your email campaign process? Your focus must drive you to email open rate and click-through rate. This is how you think about the progress of your email campaign. Now it’s my turn! Surprisingly, I’m also in your category, but I want to tell you more about it. As click-through rate is entirely dependent upon the open rate, why not first improve your email open rate? There are many misconceptions Read more…
You need to understand the importance of email warm-up for your specific domain. Have you seen your spam folder? It might be full of emails that are known/unknown to you, but you just missed them because they didn’t land in your inbox. The reason emails land in spam is that the sender reputation is not valid, the email is not warmed up, or maybe it’s an unknown domain. Emails are an important strategy of any Read more…
If you have these 4 essential tools, you will be a successful email sender and you can escape from the SPAM jail.
Email marketing is surprisingly generating the highest ROI of any marketing channel. But do you know, not everyone has the authority to become a successful email marketer until they have a reliable and genuine email sender reputation? Email marketing isn’t just about writing an email, setting the campaign, and clicking to run the campaign. That’s just the trailer for experienced marketers. Other questions experienced marketers ask are: Are the set-up email IDs valid? Are all Read more…