Quick question: How do you measure your email campaign process? I’m sure about your answer. Your focus must drive you to email open rate and click-through rate.
This is how you think about the progress of your email campaign.
Now it’s my turn!
Surprisingly, I’m also in your category but I want to tell you more about it. As click-through rate is entirely dependent upon the open rate then why not firstly improve your email open rate?
There are many misconceptions about this so, let’s discuss what actually email open rate is?
What is an email open rate?
Logically, the email open rate is the number of emails that people open. Yes, it exactly looks like this, but it is not.
Because the real logic is more than that. The email is only counted as opened when:
- Images in your email can be viewed in the preview pane or in a complete view of the email using the reader.
- Or any link/CTA that is to be clicked by the reader.
This is the case where you can actually say the email is opened by someone. Now it is easy enough to call email open rate.
After getting to know about it, you should know how to calculate the open rate?
It is calculated by a formula used by email service providers (ESP). the formula is:
The ratio between the total number of people who opened the email and the number of emails inbox deliverability.
Or you can say the ratio between the total number of people who opened the email and the number of emails sent that is unbounced i.e. failed to reach the recipient inbox.
For example, you send 80 emails and out of them, 10 are bounced which means the total number of emails deliver 70 out of bounced emails. Out of 70 emails, 10 are opened, which means your email open rate is 14%. Got it? Great!
Let’s move forward!
A quick SPAM checker
To prevent from SPAM folder, you can also access a free SPAM checker tool to ensure your email account is able to send messages in the inbox or SPAM.
This will clearly tell you which email client is being spammed and which one has the ability to fall in the primary inbox.
The result shows after completing the 3 easy steps and you can get which email client failed the deliverability email.
Why a high open-rate is so impactful for your email campaign
Before you get more people to read your emails, you first need to understand where you stand. Either your email inbox deliverability is fine or your emails go to SPAM because there is no use of your email if it marks as SPAM.
It is based on how well your email warmed up. Email warm-up emphasizes building a sender reputation that allows your email to land into the inbox, not in SPAM.
Either your email account is old or new, you have to build your reputation by sending emails gradually to valid users. It is a prolonged process but I’ve got a solution.
WarmupYourEmail is the tool where you can simply set the campaign and the process of warming up your account is not difficult anymore.
They have a well-oriented sender reputation tool that delivers insightful results and makes your account safe and secure from spammers.
After making sure your emails are not landing in SPAM, you can observe the email deliverability rate over the period of time.
You might be curious about thinking your email deliverability indicated high but the open rate is still stuck in its way.
Emails open rate fluctuates and it is normal. According to the report, the overall email open rate remained stable, around 24% globally.
But the sad news is it has dropped almost 16.97% in 2020. As I said it is a normal phenomenon in email marketing because it is not the first time either.
Prediction says in 2021, there will be a spike in the open rate graph globally, so we can expect a great impact on the open rate in 2021.
How to get the maximum email open rate?
Everyone needs a trick to do things if they are not working in a simple way. And if you have that trick, you can roll it out. Let’s see what tricks & spice you can add to get maximum clicks on your email.
Work hard on your subject line
The first impression is always crucial because the next step would be taken after it. Your recipients judge your email by its subject line. Have a look!
Your audience does not agree on mind-numbingly boring headlines, write compelling and meaningful ones that attract readers at first sight.
Write a well-versed email copy
The power of the words is to help, to heal, to find, and to humble, and when it comes to business email copywriting, you can pour all the positivity into it.
Try to concrete your story in a few words that show credibility, trust, and appreciation. But make sure don’t trigger the SPAM words that can take you in the SPAM folder.
Clean up the email list
A healthy email list can be the result of your open rate and it means alot to the sender reputation. If your email list will not clean up, there is a high risk of land in SPAM.
Additionally, you can easily clean up your list with a free email validator tool that makes sure the list has not contained any risky or blocked email that hurts your email open rate. See how quick it is!
Time is everything-choose wisely
I really enjoy reading emails in the daytime when I am at my cabin; however, it frustrates me if I receive emails when I reach home. What about you?
To be very honest, you will see improvements when your email will deliver at the right time and on the right day. I’ll not tell you the right time/day, you will observe it by yourself.
Let’s test it by analyzing the email open rate of your previous campaign, you can find out your best day and time for your email campaign. (Don’t forget to tell me in the comments.)
Stable the frequency of audience
You must unsubscribe those emails that bother you every time. Don’t do the same that you wouldn’t want to receive. That’s the mistake!
If your email is not warmed up, it is the bells and whistles for your account that you couldn’t send email to thousands of people.
Set the frequency of your email and gradually increase it after confirmation of your email deliverability.
Every industry is a little bit different in marketing that’s why you have to consider your audience after warmup your account and sets out the monthly emails.
Apply A/B testing on the subject line
If you are not sure about your emails in terms of content or subject lines, you can go for A/B testing. Make 3-4 subject lines and see which one gets the result for you.
Optimize your effort by A/B testing and increase the chances to get the high open rates on your email. You can easily recognize what kind of subject line brings the best open rate.
Be personalized and polite
If you got an email with your name and some basic information, you must be amazed and maybe happy to see someone know about you.
The same practice you can follow by personalizing the message. It will make sure your email inbox is deliverable at the right moment.
Don’t forget your old subscriber
Mind it, your competitors and your customers are the essence of your business. A strong campaign is much needed when it comes to growing your business.
Your old subscriber is the one that previously wanted to talk to you and most probably the chances of email inbox deliverability is high but for some reason, they forget you.
Throw a very personalized email on their inbox to catch their attention and it’ll be the magic for your open rate immensely.
Leave a sign of anticipation in every previous email
Anticipation is a strong motivator. It makes people curious about your product and majorly in your email campaign.
The traces of anticipation can bring lots of open rates that can take the audience of your desired action.
Design your email campaign that seems bizarre for your audience and make them wait for your next email.
Imagine, if you accidentally missed the weekly email, your subscribers remind you that “you didn’t send today’s email”. It’ll be very satisfying though!
At the end of the day, you should know the progress in your email open rate. For this, you have to monitor your open rate and try to maintain all the possible factors to get the results.
WarmupYourEmail is the tool that can help you to warm up your email account and you can easily get access to the dashboard. Where you can see the overall status of your email campaign.