Struggling with the good cold emails is never be a disappointment but leads you towards your real customers.

Cold emails are still the best pick for finding new customers regardless of different other methods. But if it goes wrong, it might cost excessively. 

To make your email golden-plated, you have to follow all the do’s and don’t that can help you to prevent SPAM jail.

In order to inform you, I bring 10 do’s and don’t that will help you in cold emailing. 

Let’s dig deeper.

Do Warm Up Your Email Accounts Before Sending Cold Emails

Nothing can be more effective than a cold email campaign if it is warmed up properly.

First and foremost, accelerate your account to run faster. It does not mean you ride a bike but you have a new account that is a source to bring customers into your house. 

Warming up your email account is like introducing your domain to the emailing world.

If you hide the presence of your email account, it will never be fruitful for you. So, do the effort for it!

Your email account needs the attention of the internet service provider and email service provider.

By doing this, you can ensure your account is an authentic email sender and build a good sender reputation throughout the server that helps to achieve your cold email goals.  

Don’t send emails in bulk just after creating a new account. It will be a trap and ruin your campaign by marking your email SPAM. And there is no use in this kinda account!

The whole process of email warm-up is to gradually send emails from your new account and increase the number of emails each day and make it possible to land in the recipient’s inbox.

This process takes time if you go manually. So why take risk of spending too much time when you can have an automated email warm-up tool i.e. WarmupYourEmail.

By sending a cold email campaign from your email account to their valid/authenticated list of users that develop positive engagements with your emails. 

All the valid recipients act like real users and do whatever makes you a good sender. (A sigh of relief)!

It is as easy as clicking a send button. You simply need to get started, set the campaign, and here you go!

Do Write Your Message That Resonates Instead of Using Templates

Beat all the ready-made templates with the power of your own words because you know the best of your business.

You can find hundreds of templates out there used by so many of us, so do you think you can resonate with your customers with that?

Actually, you need to stand in the crowd and for this, you have to jot down your ideal thoughts that can bring your customer on board.

The best you can do for your cold emailing is to research! 

Research your prospects’ needs and challenges that you can overcome with the help of your products.

Make your product/service unique for them and give it a reason to consider it.

Don’t try to copy-paste the same content revolving around the hub because not all have the same idea and goal you want to achieve. 

Understand your product first. Before selling it, make sure to tell all the perks that can reduce your prospects’ hassles and impact brilliantly on your buyer’s challenges. 

Draft your message in an empathetic way that can compel the reader to find the solution to their problems in your products/services. Don’t forget words can heal or hurt, try to become a healer!

Be Clear & Precise Instead of Using Vague Email Copy

Put yourself in your prospects’ shoes, you may get the idea about what they think!

Do read your email first after drafting it and try to understand like an individual. If you find it difficult to understand it, it means your reader will be in the same boat. 

Precise your content and try to make your email easy to read and light. The heavy content may be neglected from someone else’s eye. Keep it precise and clear to understand better.

Don’t wedge all the story in a single pace, make a sequence and break it into a small chunk. It will help you to re-engage your prospect with new stuff every time. 

Don’t expect readers to read between the lines.

In general, you have a 10-second attention span for the person to whom you’re emailing. Not lose it in any case with your wrong deeds. 

Do Introduce Benefits First Before Selling Your Product

People want to list why you are selling it, not what you are selling. Do concentrate on advantages that you can define to your prospect. 

Without being just a selling person, show some empathy to their problems and challenges. And ensure them, they can resolve their problem with your solution.

Don’t bother with your sales email, make it more personalized according to your prospect issues. 

Do Filter Out All the SPAM Triggers In Your Emails

You’ll become a SPAMMER if something goes wrong with your email

SPAM emails are unethical and unsolicited emails, typically it is sent in bulk with an unauthenticated email account. 

As I said before, you need a warm-up email account before sending cold emails, so the reason behind doing this is, your email will mark as SPAM from the receiver, or maybe the server itself overlooks you for all the email clients. 

You can use free SPAM checker to avoid any inconvenience before starting cold email outreach.

This tool helps you warm up your domain and check out your email ID that is either sent in inbox or SPAM for all the email clients. 

It has 3 easy steps to complete your SPAM checker process and after that, you can instantly get the result as shown below:

It may also be caused if you use SPAM words in your content. There is a huge list that you should avoid using in the email copy. That can trigger a SPAM alert and send your emails to the SPAM folder.

Do Use Catchy Subject Lines Instead of Boring Ones

Make your subject line more compelling that anyone want to click

A catchy headline is a dream to all the email senders because it makes your reader fall in love with your email.

You can also say the subject line is the first impression and a moment that the reader decides to open your email. 

Do research on the subject line and come up with out-of-the-box ideas that can attract your customers.

It should build the image of your thoughts and after opening your emails, see the relevance to it.

Don’t go for the harsh and unclear subject lines, it may decrease the open rate throughout your email campaign. 

A general subject line impacts less. Instead of this, you can make it more personalized by adding the name, or the pain point or challenges that specifically they suffer in their industry. It is reported that personalized subject lines are more likely to be opened.

Don’t Be Robotic, Be Human

You can use automated email marketing tools but leave an identity of a real human that anyone can interact with regarding any query.

There’s no reason to employ a robot to do a human’s job when you already know their identity, their priorities, and maybe a little bit special.

You couldn’t survive by just sending emails in bulk but you have to compete in the market by making sure of your presence. 

Your personalized email, engaging content(not so formal, not so informal), and light structure of your email can work for you.

Do Add Clear Cut CTAs Rather Than Send an Attachment

Your attachment can be ignored but the clear-cut CTA of your cold email cannot. As it is the cold emailing, CTAs and links must be included to proceed further. Ask questions with yourself:

Do I open the email at first sight?

Do I spend time downloading the attachment?

Do I have time to open the downloaded file?

Don’t use a long URL, try to add the link into an anchor text that must be visible and grab the readers’ attention. 

Your CTA is the most important section of your email other than that the supportive content toward it.

It can be a book, a demo button, call CTA, or any other action that you want to get performed by your prospects.

Don’t Stop at One-Time Cold Email, Do Follow-Ups

Remind your recipient that you received an email in your inbox and still we are waiting for your response. 

Don’t get your email being lost, skimmed over, forgotten, or unopened in the recipients’ inbox.

Follow-ups are way better than sitting a month after sending one email. It will collectively work for you reminding your prospect about you. 

Don’t do follow-ups the next day, make a schedule of your follow-up emails that should be followed by starting Your cold email campaign.

Monitor Your Emails Continuously After Running the Campaign

Your continuous effort is appreciable even after running the campaign!

You put loads of effort into running a campaign and what if you don’t know about the results. It will be alarming for you.         

Do monitor your email stats, you will get a “wow” moment if you follow all those do’s and don’ts. 

Your cold email will be better if you start it with a specific goal and achieve it with a positive outcome. 

Wrap up!

There are pretty simple rules to follow that you have to keep in mind before starting a cold email campaign.

However, if you are struggling with your new email account, just get started with the WarmupYourEmail tool and establish your email sender reputation in less time and less effort.

Get started


Remsha Moghis

Remsha Moghis- A content writer who pursues differently writing skills and has in-depth knowledge about the digital marketing venture. She got most of her work on different websites that make her proficient in her field.

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