If you are also in this situation that I’m going to tell below then you need to understand the importance of email warm-up for your specific domain that works for you entirely. 

Have you seen your SPAM folder? It might be full of emails that are known/unknown to you but you just missed it because it did not receive you in your inbox.

The reason behind the sender reputation across the internet is not valid, the email is not warmed up, or maybe unknown domain. 

Emails are an important strategy of any business venture and if you are new to it then you have to indulge yourself to get full authority.

You may read lots of guides, articles, and follow steps but still, your email warm-up process is still pending, may be missing one point that can be your weakness across the server. 

Once you create an account, you can’t start emailing your targeted personas but you have to be patient first. Because you need to do a lot more before hitting the send button. 

If I am not wrong, you need to warm up your email account in order to maximize your deliverability in the recipient’s inbox, with the key consideration being to get out of the SPAM jail.

This is to inform you that if your email is not warm-up before starting a campaign, then say hello to the SPAM folder!

Do you know

Email SPAM costs businesses $20.5 billion every year? I’m afraid it is the worst thing you can ever do in your whole business career. 

Your email mark as SPAM if it is unauthorized and it is unhealthy for your email account. Either you are a good sender and want to grow your business in an ethical way, but the internet doesn’t care about it. 

The good news is that you can find a way to solve this!

I know it’s not fair, but there are a lot of spammers out there and you should keep your account safe from them.

The only solution that you can avail of is to warm up your email account that allays your SPAM rate and I’m sure it is the hardest and important part you can ever do in your email marketing! 

Why is it so important to email warm-up? 

Catching you up here to tell you the importance of the email warm-up in 2021. Do you know many of the times you extricated from frauds just because of the security ISP provides?

ISP is basically a score that assigns to an email sender and according to this, it evaluates the sender reputation.

Wait a minute! Let’s talk about the ISP and SPAM folder story in short.

Actually, ISP prevents from frauds and spammers and sets the standard to provide equal treatment for all email accounts.

No matter what, they will not give you any favor if it finds you suspicious and able to send all your emails in the junk/SPAM folder. You will not dare to take a step if your account is still not warmed up.

So, take notes! If you don’t warm up your email address and domain before sending out a huge number of cold emails, the ISP will not let your email enter your recipients’ inbox. And your email is likely to be found in your contacts’ SPAM folder. 

How can you warm up your email account?

Are you ready to set fire to your email account, let’s move on:

Authenticate your email account

In order to authentification, firstly you need an email account that specifies your domain.

Also, ISP is the only one that can approve it by setting the three parameters that are SPF, DKIM & DMARC and after setting all the parameters. It gives two positive signs like “I acknowledge that I am the one who sent this email” or “this message is not altered”. 

You can change any of the parameters if it is required and check out the free tools as WarmupYourEmail provide.

You can instantly check out the result and get the authentication. With SPF checker, you just need to enter your domain and you can find the results in just a wink!

Here: v=spf1 include:sendgrid.net include:_spf.google.com -all

This domain sender can only send emails from Sandgrid and Google. If ISP finds any message from other email clients, it will throw it in SPAM. And here the battle will be started!

Initiate email warm-up process 

Let me introduce the whole warm-up process that is the most important in all! Starting with the newly created email account, you cannot dare to send thousands of emails. Your account couldn’t bear this many emails in one go. 

So, gradually increases the number of your emails. Let’s say you can send 5 emails to the valid email IDs. Maybe ⅗ emails will be open, and maybe someone also replies to your emails. 

On the next day, you send 8-10 emails again to authenticated users. And the remaining process will remain the same until you will become a valid email sender.

It accumulates your reputation but don’t you think it’s a lengthy process to do? Like you have to wait months and each day you have to send it to run your account properly. And you can see the SPAM folder will be closed for you. (A sigh of relief)!

Why not make it automated? Like WarmupYourEmail, it can save your time and make this process automated. You just need to get started with the following steps:

  1. Connect your email account

2. Set up your email campaign

3. And just keep watching the SPAM rate going down in your dashboard!


It is not a big deal for them! It takes all the actions that need to be done and interacts with your email in a positive way. And as a result of this, your email will be able to land in the primary inbox.

In this way, they complete all the warm-up processes for all the email clients like Gmail, Yahoo, etc., and here you’ll be out of the SPAM folder. 

Write your first email 

This is one of the important tasks to write an email copy with perfection if you’re not an experienced writer like I was. Initially, I got stuck whenever I started writing, it always ended up with no results.

But one fine day I decided to take every possible effort and make my email copy worth it.

I came to know that the intention of your email copy is to tempt people and eventually make your customers. It must be personalized that convinces the reader to perform your desired action without violating the ESPs rule. 

I tried to be careful of all the SPAM trigger words in my email. There are the terms that have been identified as being too manipulative, pushy, creepy, or conjuring up bad feelings.

One more practice that I followed and want you to follow is, if you are going to add a link that is to be your desired action then please don’t use the exact URL, you can make an anchor text and insert your link to be more visible.

Frequency of email sent

The volume of your audience maybe thousands, but when it comes to email warm-up, you need to set the level of your number of emails. “How many emails should be sent” and “when to send your emails” are important to think about. 

This is the important process for email warm-up as it is gradual progress. Once you are done with this, later you can send emails on the regular basis. 

To automate your campaign and workflow, I found WarmupYourEmail that can surely work for you! An instant tool that can seriously take care of your new account. You can decrease the SPAM rate and build your email sender reputation without much effort. 

As it said time is money and if you are not reaching out to your customer at the exact time then you can lose your revenue. Based on data, the worst time to send emails are 6-7 PM and  9-10 PM.

Firstly, it is not working hours, most of the people at home and enjoy the “me” time or do their favorite activities for their peace of mind. And you can imagine how pathetic if they receive emails at that time.  

Launch email campaign

You are all set and ready to go for your first email warm-up campaign. That’s the whole process that can exceed your expectations because it is said that warmed-up email accounts have better deliverability and would give better results in case of cold emailing.

It takes time but the result will astonish you once your account gets maximum fuel to run faster.

Create a WarmupYourEmail account and launch your first campaign easily that enables you to send emails to the valid users who positively interact with your email like open your email, reply to it and take further action that can be beneficial to get rid of the SPAM folder. 

Monitor your SPAM rate

Your campaign has been launched so the next and the last step is to monitor the stats that should say the lowest SPAM rate. Keep your eyes on the ups and downs of your SPAM rate and try to maintain it whenever it goes worse. 

You can simply stabilize this by launching an email warm-up campaign by WarmupYourEmail and get instant insights on your dashboard.

And I’m sure you will see the positive results as you can see in the above image and ultimately elevate your business success.


Be specific when it comes to warming up your email because it is a continuous process that can lead your success to the next level.

Create a WarmupYourEmail account for 7 days free trial that can help you to well-perform by setting the automated campaign. 

The quality of its workforce blows your mind and you can clearly see the positive outcome by decreasing the SPAM rate and increasing the deliverability rate.

Consequently, your email account looks healthy and well-reputed all the time, not just during the warm-up period.

Hope this will help!

Remsha Moghis

Remsha Moghis- A content writer who pursues differently writing skills and has in-depth knowledge about the digital marketing venture. She got most of her work on different websites that make her proficient in her field.


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